The X Factor Unlocked
(Day 1 - 7)
In your first 7 days on the program, you’ll go through a series of exercises that will give you real, tangible experiences of “The X Factor.”
You won’t just understand it — you’ll literally EXPERIENCE it in your mind and in your body, over and over until the feeling is undeniable. These exercises will unlock the “X Factor” inside of you, and open you up to the TRUE potential of your basketball mind.
You’ll receive one video each day for 7 days, and each video will walk you through a new X Factor exercise.
The X Factor Activated
(Day 8 - 90)
Once you’ve unlocked The X Factor using the exercises in Phase 1, we’ll begin teaching you to activate it at will, so that you can sink into “The X Factor” any time you want to.
Our goal is to make natural, effortless basketball performance your default state, so you can simply show up and play — without nerves, without fear, and without holding any of your talent back, ever.
Every week, you’ll receive a brand new video with a new lesson and a new exercise that will activate the X Factor deeper in your mind and body, until it becomes completely natural. You’ll also be following our daily 20 minute “basketball mind” workouts to activate The X Factor deeper and deeper into your game.
The X Factor Unleased
(Day 91 - Beyond)
After 90 days on the program, you’ll know exactly what The X Factor is, where to find it inside yourself, and how to activate it at will, every time you step on the court.
But, just like Kobe and MJ learned from Phil Jackson, continuing to improve “The X Factor” in your game is a lifelong pursuit — the deeper you go, the more powerful you realize you TRULY are.
So in Phase 3, you’ll get access to a plan for continually developing The X Factor in your mind, so that it becomes a natural piece of your game, and your life.
And remember, The X Factor does not just apply to basketball — our players have used these techniques to win academic scholarships, start successful businesses, improve their personal relationships, and live dramatically happier, more successful lives.